Why launch a memory box now? People don’t do this until a least a decade into their career! Are we feeling old and archaic already? I don’t think so. Our reasons were more about practicality. We wanted to create a noori archive and put it online. We were finding it very difficult to first organize the material (which is massive by the way!) and then put it up.
I came up with this ‘MEMORY BOX’ idea to turn my own laziness into a creatively positive thing, if you get what I mean.